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Bronzers & Lotions

Palm + Pineapple™ Optimizer Step 2

SuperUser Account 0 24 Article rating: No rating

Story

Discover a tropic oasis in the Palm Collection™, featuring island inspired ingredients, sunset worthy fragrances and one-of-a-kind formulas. Sit back, relax and watch the tide roll in knowing your sun-seeking skin is taken care of.

  • The Palm Collection™ Blend utilizes a California Tan® exclusive nutrient absorption technology to provide advanced skincare and tanning results for a gorgeous, island-inspired glow
  • Hydrate and soften skin with Coconut Water while Palm Date helps nourish and energize
  • Develop an enviable color with Bronzing Optimizers while Pineapple aids in providing younger looking skin
  • CuO2® and TRF™ combine rich ingredients to optimize dark color results

Inspiration/Rationale

  • Fulfills demand for a new mid-priced collection to replace Expose tanning products
  • Formula and fragrance inspired by ingredients found in the tropics
  • Packaging design features the popular palm print trend found in the fashion industry

Product Type

  • Step 2 Optimizer
  • Fragrance: Crystal Waters

Color Activating™ Towelette Step 1

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Story

Experience The Sexy Side of Sunless® like never before with revolutionary formulas that only a skilled color expert can provide. Develop flawless color with high-end ingredients for a gorgeous tan and flawless skin!

  • Charcoal helps absorb toxins and impurities to achieve flawless, clean skin
  • Green Tea protects and calms skin while Aloe Vera soothes and moisturizes
  • Dye Free. Paraben Free. Gluten Free.
  • Breakthrough Fragrance Technology eliminates odors at the source, replacing them with a Crisp Pear Fragrance

Inspiration/Rationale

  • Provides an enhanced formula to the Three-In-One Towelette with increased intensity to improve results
  • Updated packaging and fragrance matches the new higher-end California Tan Sunless line

Product Type

  • Step 1 Prepare
  • Fragrance: Crisp Pear

707 Cali™ Leg Bronzer Step 2

SuperUser Account 0 13 Article rating: No rating

Story

Transport your mind, body and soul to the California Coast. Get lost in the sea breeze, salty surf and endless summers. Soak up the sun and make waves. Why? Because, life is better with a tan.

Inspiration/Rationale

  • Formula inspired by the previously esteemed Butter Collection
  • Features a beachy, unisex inspired fragrance at an affordable price
  • Packaging design pays tribute to the brand’s “California heritage” and the cities that make it great

Product Type

  • Step 2 Leg Bronzer
  • Fragrance: Valley in Bloom
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