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Bronzers & Lotions

Twilight Teeth: P6 Whitener

Whiten while you tan!

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Yes, whitening your teeth is now one of the easiest and most cost effective procedures you can do to improve your appearance. Now you can obtain whitening results that only Dentists could achieve, as well as save time and money, by using Twilight Teeth during your tanning session or on the go thanks to our convenient P6 Whitening Light.

Twilight Teeth brings you the same whitening process used in dental offices, but in a special kit, complete with a small, comfortable mouthpiece and a simple application process with an enjoyable mint flavor. This convenient, no-rinse process allows you to go about your day the moment you remove the mouthpiece.

Twilight Teeth is quickly absorbed during your tanning session and whitens effortlessly while you tan. For best results teeth should be clean before treatment and do not eat or drink for 15 minutes after tanning session. Twilight Teeth starts working in as little as six minutes.

  • Twilight Teeth P6 Teeth Whitener Gel Tube (up to 12 applications included)
  • Use in tanning bed or at home
  • Powerful UV light, mouthpiece to whiten teeth in the comfort of your own home
  • Gel Refills Available
  • No rinse formula!

Hemp Nation® Vanilla Pineapple

Moisturizing Tan Extender with Hemp Seed Oil Infused with Vanilla Pineapple Tropical Fruit Blend

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Story

Take your skin on a tropical fruit getaway to a lavishly hydrated paradise. Decadent Vanilla Pineapple Tropical Fruit Blend deeply nourishes and revitalizes for a silky, luxurious perfect tanning canvas. Reformulated Hydrating Complex replenishes dry skin, while advanced Age Defying Blend works to guard against the signs of aging and provides a natural radiance. Use daily to secure your passport to the world of Hemp Nation®!

Inspiration/Rationale

  • Expands on the popularity of Hemp Nation® after-tan collection
  • Satisfies salon demand for a new fragrance
  • Builds on the trend of tropical and vanilla fragrances

Product Type

  • Hemp Seed Oil Tan Extender
  • THC-Drug and Paraben Free
  • Fragrance: Vanilla Pineapple: with top notes of Citrus, Honeydew Melons & Granny Smith Apple Accords; mid notes of Juicy Pineapple, Shaved Coconut & Peach Nectar; dry notes of Rich Vanilla, Sugary Malt & Sandalwood

DS Faux Natural™ Sunless

Double Dip Intensifier with Dark Duration Complex™

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Story

For trendsetters who demand show stopping perfection. High fashion has met its bronzing match in the DS Faux Natural™ Sunless Collection. With this powerful Double Dip Intensifier you can go directly from UV to Sunless, all while enhancing your color. You’ll be basking in golden pandemonium, while everyone else tries to unravel your bronzing secret. Go ahead, let them stare. Sometimes it’s okay to fake it.

Rationale

  • Provides a Double Dip UV & Sunless Intensifier option, perfect for both UV and sunless tanners!
  • Offers a luxury, specialty item in the Faux Natural™ Sunless Collection

Product Type

  • Double Dip Intensifier with Dark Duration Complex™
  • Optimum pH Serum & Energizing Caffeine and Coffee Seed
  • Fragrance: Passion Fruit Mango

Wandering Sol

Carefree Natural Bronzer with Wild Bush Blend

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Story

Allow yourself a daily hiatus to a bronzed paradise! This Carefree Natural Bronzer ensures streak-free immediate results with ease for that straight-off-the-beach color. Wild Bush Blend brings the power of the Outback with Cassia Extract that soothes the skin while Chantelle Mushroom Extract nourishes for touchable skin for any occasion. Polished Perfection moisturizes and smooths for a soft tanning canvas while Vitalize Blend provides antioxidants to the skin for an undeniably first-class complexion. Dark, gorgeous color will be your Wandering Sol's™ final destination!

Inspiration/Rationale

  • Provides lower point of entry into popular Outback Collection
  • Fills need for higher ounce size bottle at intro level pricing
  • Incorporates popular travel trend within packaging design

Product Type

  • Carefree Natural Bronzer
  • Wild Bush Blend
  • Fragrance: Pineapple Bay: top notes of Ocean Salt, Pineapple, Melon, Orange & Starfruit; mid notes of Strawberry, Apple, Clove & Nectarine; dry notes of Amber, Coconut, Sandalwood & Cedar

Treasured

18X Beloved Bronzer

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Story

Headed down the aisle or searching for Prince Charming? Prepare to say I DO to a beloved bronze! Bridal beauty awaits with this 18X bronzer, featuring dark color that will have you falling madly, deeply and truly in love. Beauty prep has never been easier with this rich whole milk-base formula and sugar elixir to help fortify for lusciously soft skin. Romance is in the air, let yourself be Treasured and fall in love all over again.

Rationale

  • Provides a new milk-base bronzing option in the $80 price range, a perfect upgrade for Cherish™ fans
  • Inspired by romance and weddings, it’s the perfect option for bridal tanners or for those who simply want to fall in love with their new bronze!

Product Type

  • 18X Beloved Bronzer
  • Sweet as Sugar Elixir
  • Rich Whole Milk Formula
  • Fragrance: Whipped Pineapple Soufflé

Salacious

11X Tantalizing Bronzer

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Story

The rumors are true… you're the fiercest of them all! With ferocity as royal as yours, you need a regal glow to match. Legacy can be yours with this 11X Bronzer, for dark color so scandalous it's only fit for the superior. Release your inner ruler and demand unrivalled results with this magical Cream Oil Formula that will immerse skin in temptation. The gossip may be Salacious - but so is your glow. So straighten your crown and reign on!

Rationale

  • Provides a new bronzing Cream Oil Formula option in the $70 price range
  • Perfect for tanners who love Conceited™, but want a new option with more Bronzers!

Product Type

  • 11X Tantalizing Bronzer
  • Magical Cream Oil Formula
  • Empowered Empress™ Elixir
  • Fragrance: Wild Berry & Plum

Run Wild

Uninhibited Dark Bronzing Blend with Brilliant Desert Complex

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Story

Dark color is finally on the loose! Uninhibited Dark Bronzing Blend flawlessly combines DHA with skin nourishing Tropical Oils for undeniable bronze perfection and radiant, glowing complexion. Calm frantic skin with Brilliant Desert Complex that unleashes the power of the Australian desert for a soft and smooth tanning canvas. Give tattoos a decadent gulp of hydration with ColorGuard™ Plus Tattoo Technology to provide vibrancy to all your beautiful works of art! Top it all off with Purrfection Finish Primer to leave skin free of imperfections for an overall alluring appearance. Let your color be free and Run Wild™!

Inspiration/Rationale

  • Addition to the popular Outback Collection
  • Expands under $50 price point within AG brand
  • Incorporates popular trend of crocodile pattern in fashion

Product Type

  • Uninhibited Dark Bronzing Blend
  • Brilliant Desert Complex
  • Fragrance: Fruit Frenzy: top notes of Mango, Green Melon, Grapefruit, Pineapple & Lime; mid notes of Lychee, Rose Bud, Jasmin, Violet Leaf & Muguet; dry notes of Musk, Malt Sugar & Vanilla

Pure Heat

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Story

It’s time to turn the heat up for intense hot color! Invigorate your tan with this Hot Citrus Tingle that will leave you breathless, while Tyrosine provides a beautiful, golden glow. A lavish Conditioning Complex soothes the tingling sensation to leave a flawless, flushed bronzed hue, while Hemp Seed Oil moisturizes for a tantalizing glow. Pure Heat™ will get you that intoxicatingly hot, flawless color!

Inspiration/Rationale

  • Satisfies demand for a non-bronzing tingle option
  • Continues to expand AG value-priced products
  • Offers tingle replacement for Heated

Product Type

  • Hot Citrus Tingle
  • Golden Glow
  • Fragrance: CocoaDreams: top notes of Orange, Citrus & Banana; mid notes of Medley of Floral Rose & Fruity Coconut; dry notes of Sweet Vanilla

Prosper™

9X Serenity Bronze

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Story

Is your energy being blocked by negative vibes and pale skin? Are you still searching for peace, balance and the perfect bronze? Find serenity with this 9X Bronzer that will enliven and revitalize your glow. Prepare for inner harmony with this Golden Vitality blend to amplify dark color and charcoal to detoxify for a luminous transformation. It’s time to break through the negative barriers holding you down and transcend to a beautifully bronzed state of euphoria.

Rationale

  • Provides a new DHA bronzing option in the $60 price range
  • Inspired by the trend of charcoal in cosmetics and beauty for the detoxifying qualities

Product Type

  • 9X Serenity Bronzer
  • Golden Vitality + Clarifying Charcoal
  • Fragrance: Spring Apple & Pear

Pink Party

P25 Social Scene Bronzer

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Story

Balloons. Cake. Confetti! You're the bright and bubbly life of the party who loves to shout "Cheers!". So, round up your squad and RSVP to the hottest bronzing bash in town! Find your tanning sweet spot with a delectable blend of Bronzers, then put the cherry on top of your color with Coconut Sugar that smooths and softens. Sing, dance, and sparkle with this Social Scene Bronzer that's full of memories in the making. Life is a Pink Party™, so tan like it!

Inspiration/Rationale

  • Build on success of Shades of Pink Collection with addition of a new bronzer
  • Refresh $30 - $40 MSRP with addition of a new bronzer
  • Focus on popularity of glamourous, upscale party girl lifestyle in packaging design and product story

Product Type

  • P25 Social Scene Bronzers
  • Coconut Sugar
  • Toning and Rejuvenating Blend
  • Flawless Finish Moisture
  • Fragrance: Champagne Wishes- Ocean Waves, Apple, Violet, Sandalwood

Palm + Pineapple™ Optimizer Step 2

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Story

Discover a tropic oasis in the Palm Collection™, featuring island inspired ingredients, sunset worthy fragrances and one-of-a-kind formulas. Sit back, relax and watch the tide roll in knowing your sun-seeking skin is taken care of.

  • The Palm Collection™ Blend utilizes a California Tan® exclusive nutrient absorption technology to provide advanced skincare and tanning results for a gorgeous, island-inspired glow
  • Hydrate and soften skin with Coconut Water while Palm Date helps nourish and energize
  • Develop an enviable color with Bronzing Optimizers while Pineapple aids in providing younger looking skin
  • CuO2® and TRF™ combine rich ingredients to optimize dark color results

Inspiration/Rationale

  • Fulfills demand for a new mid-priced collection to replace Expose tanning products
  • Formula and fragrance inspired by ingredients found in the tropics
  • Packaging design features the popular palm print trend found in the fashion industry

Product Type

  • Step 2 Optimizer
  • Fragrance: Crystal Waters

Love Boho®

Rebel Chic Natural Bronzer

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Story

Dance (and tan) to the beat of your own drum! You were born to be wild, so stay sassy with this Rebel Chic Natural Bronzer that can never be tamed. Give in to your cravings for color and tan on the edge with Wild Style Bronzers, while a Playful Papaya Blend frees your skin and your soul! You love rock and roll, so break the rules bad girl- because this bronze is too hot to hide!

Inspiration/Rationale

  • Focus on the popularity of the Bohemian lifestyle and fashion trends that carry into the Love Boho® packaging designs and product stories

Product Type

  • Wild Style Bronzers
  • Mineral Magnificence
  • Playful Papaya Blend
  • Beauty Balm
  • Fragrance: Berry Wild- Cherry, Boysenberry, Goji, Malt Sugar

Love Boho®

Limited Edition Bohéme Dream Bronzer

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Story

You don't have to wish upon a star, because your golden dreams aren't far with this Limited Edition Bronzer! Look up, and get lost in a world of dark, bohemian color with Boho Glow™ bronzers that help you achieve a gleaming tan, while a Playful Papaya Blend will have you dancin’ in the moonlight in no time. Paint the night sky and let your spirit fly with gilded color that makes your soul shine. No- that gorgeous glow isn't from the moon, it's from you!

Inspiration/Rationale

  • Focus on the popularity of the Bohemian lifestyle and fashion trends that carry into the Love Boho® packaging designs and product stories
  • Build excitement and increase demand with a limited edition product

Product Type

  • Boho Glow™
  • Bohéme Dream Blend
  • Mineral Magnificence
  • Playful Papaya Blend
  • Fragrance: Midnight Escape- Tangerine, Strawberry, Coconut, Amber

Girlfriend Sexy

Tinted Bronzer for Face

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Story

Dull, lifeless skin keeping you in this weekend? Energize your tired complexion and get glowing again with advanced Dream Maker Technology. Diminish the look of fine lines and wrinkles with our Forever Young Blend, providing a youthful, "first kiss" look to the skin. Give yourself the pick me up you deserve!

Inspiration/Rationale

  • Introduce a Face Bronzer to the Girlfriend Sexy® Collection for easy add-on sales
  • Updated packaging design delivers a fresh take on Girlfriend Sexy®

Product Type

  • Tinted Bronzers
  • NEW Dream Maker Technology
  • NEW Forever Young Blend
  • Curve Appeal™ Technology
  • Sweet Treats™
  • Moisturizing Blend
  • Fragrance Free

Fit Goals™

Private Reserve Amped Edition Extreme Dark Bronzer

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Story

Finding balance in being active and achieving those Fit Goals™ is finally attainable! This Extreme DHA Bronzer provides intense immediate results and even darker developed color that is free of any maintenance! The Fitness Complex ensures your skin is prepped and ready for each session while the Protein Power softens and smooths for an alluring appearance. Perfect your tanning technique and see results instantly!

Inspiration/Rationale

  • Introduce a new limited edition bronzer inspired by Jenni’s commitment to the gym and active lifestyle
  • "Being fit and active is a lifestyle, and now my lotion works to help me maintain that lifestyle. I am ready to tone it and tan it and finally reach my Fit Goals™! Xoxo" JWOWW - Jenni Farley

Product Type

  • DHA Bronzer
  • Fragrance: Bodacious Berry
    • Top Notes: Guava, Lemon, Pineapple, Strawberry & Rose Melon
    • Mid Notes: Apple, Clove & Raspberry
    • Bottom Notes: Vanilla & Coconut Cream

Fearless™

Dark Intensifier with Ink-Drink™ Complex

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Story

This Daringly Dark Intensifier will have you feeling bold and confident with a gorgeous, golden glow! A potent dose of Ink-Drink™ Complex will help to protect tattoos from fading, while Hemp Seed Oil leaves skin feeling hydrated. A decadent gulp of Caffeine helps tone for a smooth tanning canvas. Now you have no reason to be afraid of bronze perfection!

Inspiration/Rationale

  • Completes collection with a non-bronzer option
  • Fill demand for unisex packaging with Ink-Drink™ Complex
  • "It's my job to be real, and now I’m giving my fans the realest color! Xoxo" JWOWW - Jenni Farley

Product Type

  • Dark Intensifier
  • Ink-Drink™ Complex
  • Fragrance: Waterberry Blush
    • Top Notes: Pink Grapefruit, Coconut, Honeycrisp Apple & Orange
    • Mid Notes: Watermelon, Logan Berry, Jasmine & Water Lotus
    • Bottom Notes: Musk, Vanilla & Sandalwood

Energizing Tanning Tonic™

Grapefruit + Orchid

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Story

Excite your spirit and let your soul shine! Live in the moment and radiate vitality with this Energizing Tanning Tonic. Promote motivation and inspiration with a blend of Grapefruit + Orchid that stimulates the senses and revitalizes your body and mind, all while 100% Naturally Derived Caramel gives you an immediate boost of bronze. Show the world your dynamic drive. Life is short, be fearless!

Inspiration/Rationale

  • Focus on popularity of spa based packaging designs and ingredients in skincare products
  • Focus on popularity of wholesome, natural ingredients for health-conscious clients

Product Type

  • 100% Naturally Derived Caramel
  • Energizing Tanning Tonic™
  • TanStart™ Vitamin Blend
  • Hemp, Gluten, and Paraben Free
  • 95% Naturally Derived
  • Fragrance: Blooming Bright- Grapefruit, Orchid, Desert Peach, Sun Iris

Color Activating™ Towelette Step 1

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Story

Experience The Sexy Side of Sunless® like never before with revolutionary formulas that only a skilled color expert can provide. Develop flawless color with high-end ingredients for a gorgeous tan and flawless skin!

  • Charcoal helps absorb toxins and impurities to achieve flawless, clean skin
  • Green Tea protects and calms skin while Aloe Vera soothes and moisturizes
  • Dye Free. Paraben Free. Gluten Free.
  • Breakthrough Fragrance Technology eliminates odors at the source, replacing them with a Crisp Pear Fragrance

Inspiration/Rationale

  • Provides an enhanced formula to the Three-In-One Towelette with increased intensity to improve results
  • Updated packaging and fragrance matches the new higher-end California Tan Sunless line

Product Type

  • Step 1 Prepare
  • Fragrance: Crisp Pear

Calming Tanning Tonic™

Vanilla + Chamomile

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Story

Drop and give me zen! Stop rushing through life and dissolve away the tensions of the day with this Calming Tanning Tonic. Promote peace and relaxation with a blend of Vanilla + Chamomile that help you stress less, while Tyrosine naturally promotes color development so you can glow your own way- worry free! Create your own comfort and say yes to some much needed me time, you deserve it!

Inspiration/Rationale

  • Focus on popularity of spa based packaging designs and ingredients in skincare products
  • Focus on popularity of wholesome, natural ingredients for health-conscious clients

Product Type

  • Intensifying Tyrosine
  • Calming Tanning Tonic™
  • TanStart™ Vitamin Blend
  • Hemp, Gluten, and Paraben Free
  • 95% Naturally Derived
  • Fragrance: Vanilla Cashmere- Chamomile, Apple, Anise, Honey, Vanilla

BombShell

100XX Bronzer

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Story

Breathtakingly stunning, undeniably sexy and completely unforgettable. Beauty may be fleeting, but bombshells are eternal. The infamous color and fiery intensity of the iconic BombShell 100XX have remained the same, but with an all new look worthy of this tanning legend! Fall in love all over again with this Ultra-Extreme Sizzle Formula that will leave skin with an unrivaled hue of passionate bronze. A little intimidated? Of course darling! You are in the presence of greatness.

Inspiration/Rationale

  • Update of the ever popular BombShell™ that has been a staple in the Designer Skin line since 2001
  • Same great formula just with a new look!

Product Type

  • 100XX Bronzer
  • Exotic Bronzer Blend
  • Ultra-Extreme Sizzle Formula
  • Fragrance: Kiwi Watermelon

Blissful Tanning Tonic™

Pink Lotus + Orange

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Story

Stop. Smell. Breathe. Life is beautiful, and so is your glow with this Blissful Tanning Tonic! Enhance your mood and nourish your spirit with a blend of Pink Lotus + Orange that bring about feelings of tranquility and balance. Follow your happiness and fall further into bronze bliss with a combination of DHA and Caramel that provide dark, natural looking color. Euphoria awaits with this heavenly bronzer that’s here to present you color on cloud 9! How delightful!

Inspiration/Rationale

  • Focus on popularity of spa based packaging designs and ingredients in skincare products
  • Focus on popularity of wholesome, natural ingredients for health-conscious clients

Product Type

  • 100% Naturally Derived Caramel + Pure DHA
  • Blissful Tanning Tonic™
  • TanStart™ Vitamin Blend
  • Hemp, Gluten, and Paraben Free
  • 95% Naturally Derived
  • Fragrance: Sparkling Sun- Pink Lotus, Orange, Red Currant, Lemon Balm

Aloe Mate™

Moisturizing DermaDark® Facial Bronzer with Face Saver Technology

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Story

Always put your best face forward with this convenient and easy to use Moisturizing DermaDark® Facial Bronzing towelette that is uniquely formulated for delicate facial skin while promoting a uniform golden hue. Face Saver Technology soothes and nourishes revealing an alluring complexion while Soothing Skincare calms and refreshes for a youthful glow. Say goodbye to your usual facial product, you’ve finally found your true Aloe Mate™!

Inspiration/Rationale

  • Revolutionizes add-on option for a daily facial tanning product
  • Expands the popularity of the Aloe Collection
  • Builds on the popularity of Face Mate™ cleansing towelette

Product Type

  • Aloe-Based DermaDark® Facial Bronzer
  • Face Saver Technology
  • Fragrance: Fresh Face with top notes of Lime, Orange & Pink Grapefruit; mid notes of Fig, Apricot, Mango, Black Tea & Violet Leaf; and dry notes of Vanilla Bean, Cedarwood, Patchouli & Tonka

Hemp Nation Wild Berries & Lavender Moisturizing Tan Extender with Hemp Seed Oil

Enriched with Wild Berries, Lavender & NeverFade™ Tattoo Technology

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Story

Relax and find your new Zen with Hemp Nation® Wild Berries & Lavender. A delectable blend of Wild Berries provide powerful antioxidant properties for a luminous youthful glow, while Lavender soothes and calms for soft, touchable skin. NeverFade™ Tattoo Technology deeply hydrates to make ink colors more vibrant while preventing color from fading with each use. Luxurious Hydrating Complex replenishes dry skin, while advanced Age Defying Blend works to guard against the signs of aging and provides a natural radiant. Use daily to secure your passport to the world of Hemp Nation®!

Inspiration/Rationale

  • Expands on the popularity of Hemp Nation® after - tan collection
  • Satisfies salon demand for a new fragrance
  • Introduces tattoo protection into Hemp Nation® after care collection

Product Type

  • Hemp Seed Oil Tan Extender
  • THC-Drug and Paraben Free
  • Fragrance: Wild Berries & Lavender:with top notes of Mixed Berries; mid notes of Lavender, Jasmine, Cherry Blossom & Melon; dry notes of Violet, Musk, Vetiver, Cream & Vanilla

Adorably Black

35X Delightfully Dark Bronzing Lotion

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Story

Enchant and entice with desirable color from Adorably Black™! This 35X Delightfully Dark Bronzer blends DHA flawlessly with Natural Bronzers for immediate and delayed stunning dark results. Energizing Beet & Berry Smoothie infuses skin with powerful antioxidants that help nourish and moisturize for a more youthful complexion. Lavish your color with Hemp Seed Oil and Selfish Skin Softener to leave your skin irresistibly smooth, with a velvety after-feel that is sure to captivate. The gorgeous results will leave you totes adorbs!

Inspiration/Rationale

  • Builds on popularity of products within Iconic Collection
  • Continues to expand AG value-priced products (under $30)
  • Introduces feminine look/style into ‘Black’ collection

Product Type

  • 35X Delightfully Dark Bronzer
  • Beet & Berry Smoothie
  • Fragrance: Wild Berry Punch: top notes of Orange, Lemon, Banana, Pineapple & Pear ; mid notes of Grape, Mulberries, Cherry, Mango & Coconut; dry notes of Raspberry, Vanilla Orchid & Peach Nectar

Modern Bombshell

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Story

Hello Gorgeous! This legendary hottie is now hotter than EVER with a 300XX sizzle and a 16X bronzing blend that deliver sexy, dark, alluring color sure to heat up the silver screen. Featuring a groundbreaking Oxygen Infused Anti-Aging Emulsion to give you a timeless look to be admired for years to come. Beauty may be is fleeting, but BombShells are eternal!

Inspiration/Rationale

  • BombShell™ has been in the top 20 bestselling products for the past 7 years
  • Most requested product at salon council

Product Type

  • 300XX Ultimate Sizzle Complex
  • Oxygen Infused Age-Defying Concentrate
  • Fragrance: Rose Berry

Hemp Nation™ Moisturizing Tan Extender with Hemp Seed Oil

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Story

Finally, lusciously hydrated skin can be yours with Hemp Nation™ Daily Moisturizer. A nourishing blend of Hemp Seed Oil, Shea Butter, and Jojoba Esters work together in perfect harmony to deliver a light weight moisture rich formula that will leave skin silky smooth. A potent blend of vitamins and microspheres help protect skin against the signs of aging. Use daily to secure your passport to the world of Hemp Nation™!

Inspiration/Rationale

  • New Australian Gold® moisturizer targeted to gain after-tan market share.
  • Answering salon requests for new after-tan products in Australian Gold® Brand.

Product Type

  • Hemp Tan Extender
  • Paraben-Free
  • Fragrance: Tropical Dream

707 Cali™ Leg Bronzer Step 2

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Story

Transport your mind, body and soul to the California Coast. Get lost in the sea breeze, salty surf and endless summers. Soak up the sun and make waves. Why? Because, life is better with a tan.

Inspiration/Rationale

  • Formula inspired by the previously esteemed Butter Collection
  • Features a beachy, unisex inspired fragrance at an affordable price
  • Packaging design pays tribute to the brand’s “California heritage” and the cities that make it great

Product Type

  • Step 2 Leg Bronzer
  • Fragrance: Valley in Bloom
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