Products

Australian Gold - Accelerator Extreme

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Story

An iconic tanning formula is now supercharged! DHA and Natural Bronzers combine to provide amazingly instant results and darker, longer-lasting color. Exclusive Biosine Complex® carries nutrients, moisturizers and protectants to keep skin hydrated for maximum results. Echinacea Extract is blended with Native Australian Oils, plus Vitamins A and E, to help protect against external environmental factors for nourished bronze satisfaction. You will love this luxurious, silky feel and classic fresh tropical scent.

Inspiration/Rationale

  • Builds on popularity of Accelerator name and reputation
  • Continues to expand AG value-priced products (under $20)
  • First time DHA has been used within popular Accelerator formula

Product Type

  • Intense DHA Bronzer
  • Echinacea Extract
  • Fragrance: CocoaDreams: top notes of Orange, Citrus & Banana; mid notes of Medley of Floral Rose & Fruity Coconut; dry notes of Sweet Vanilla

Australian Gold - Dark Side

Shaggy 0 899 Article rating: No rating

Story

Do not underestimate the influence of the Dark Side™! This 30X Relentlessly Dark Bronzer harnesses the power of DHA, flawlessly blended with Macadamia Oil, for a developed bronze hue. Amazing skincare ingredients join forces in the Color Alliance Blend to nourish and restore for an overall alluring complexion. Indulge your color with Hemp Seed Oil and a decadent Skin Softener that will leave your skin irresistibly smooth, with a velvety after-feel that others will lust after. Did you choose wisely?

Inspiration/Rationale

  • Builds on popularity of products within Iconic Collection
  • Continues to expand AG value-priced products (under $30)
  • Capitalizes on popularity of black and white trend in beauty and fashion

Product Type

  • 30X Relentlessly Dark Bronzer
  • Color Alliance Blend
  • Fragrance: Bourbon Berry: top notes of Strawberry, Cassis, White Peach & Pear; mid notes of Apricot Nectar, Jasmine & Peony; dry notes of Cream, Vanilla, Musk & Bourbon

Australian Gold - Force of Nature

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Story

Let your darkest desires take flight! Natural Beauty Bronzing Blend gives an instant glow with maximum plateau-breaking potential for the darkest color possible. Flaunt that gorgeous radiance with MetamorphaSkin™ Complex to deeply revitalize for a youthful appearance. Give tattoos a decadent gulp of hydration with ColorGuard™ Plus Tattoo Technology to provide vibrancy to all your beautiful works of art! Top it all off with Purrfection Finish Primer to leave skin silky soft for an overall alluring appearance. It’s time to go on a spectacular adventure and be a true Force of Nature™!

Inspiration/Rationale

  • Addition to the popular Outback Collection
  • Expands under $50 price point within AG brand
  • Incorporates popular trend of butterflies and fantasy

Product Type

  • Natural Beauty Bronzing Blend
  • MetamorphaSkin™ Complex
  • Fragrance: Strawberry Nectar: top notes of Hyacinth, Blue Cyclamen, Strawberries, Fruit Skin Accord & Cantaloupe; mid notes of Papaya, Blackberries, Peach Blossom & Muguet; dry notes of Jasmine, Raspberry & Vanilla

Australian Gold - Hemp Nation Sea Salt & Sandalwood Moisturizing Tan Extender with Hemp Seed Oil

Shaggy 0 755 Article rating: No rating

Story

Keep your summer memories and that gorgeous color all year round! Refresh and relax with the Summer by the Sea Blend that hydrates and tones for a smooth, glowing complexion. Summer lives on with DermaDark® Bronzer, a unique color enhancer, which continues to build gradual color with daily use. Reformulated Hydrating Complex replenishes dry skin, while advanced Age Defying Blend works to guard against the signs of aging and provides a natural radiance. Use daily to secure your passport to the world of Hemp Nation®!

Inspiration/Rationale

  • Expands on the popularity of Hemp Nation® after-tan collection
  • Satisfies salon demand for a new fragrance
  • Builds on the trend of clean, salt inspired fragrance notes

Product Type

  • Hemp Seed Oil Tan Extender
  • THC-Drug and Paraben Free
  • Fragrance: Sea Salt & Sandalwood: with top notes of Mandarin, Pineapple, Peach & Water Flowers; mid notes of Coconut Cream, Dark Rum & Beach Sand Accord; dry notes of Sandalwood, Douglas Fir & Gardenia

Australian Gold - Sol Struck

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Story

Keep your bronze glow from sun up to sun down! This Oil Absorbing Formula helps eliminate excess oil from the skin leaving you with a perfect matte, shine-free complexion. Sun Lovin’ Color Technology gives instant straight-from-the-beach bronze perfection, while Native Australian Plums from the Outback Fruit Blend help nourish and guard that sun kissed color. Relax as the Vitalize Blend helps to alleviate dry skin and combat stress, leaving skin radiant. Everyone will be Sol Struck™ by your stunning, sun-kissed radiance.

Inspiration/Rationale

  • Addition to the popular Outback Collection
  • Expands under $30 price point
  • Incorporates popular tribal patterns on packaging similar to those found in fashion trends

Product Type

  • Oil Absorbing Natural Bronzer
  • Sun Lovin’ Color Technology
  • Fragrance: Citrus Sunrise: top notes of Tarocco Orange, Kumquat & Ripe Berries; mid notes of Goji Berry & Juicy Kiwi; dry notes of Island Vanilla

Designer Skin - Astonish

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Story

There are a million fish in the sea, but you are one of a kind. Be the enchanting seductress you know you are and release your inner bronze siren! Let this Natural Bronzer leave you glowing and gorgeous. Boost your brilliance and shine with Diamond and Pearl technologies to illuminate your skin for glistening results. You know your charm has always captivated, now advance your allure and Astonish them all!

Rationale

  • Provides a new natural bronzing option in the $80 price range
  • Plays on the trend of highlighting and strobing in the beauty and cosmetics industry

Product Type

  • Diamond Strobing Natural Bronzer
  • Precious Pearl Infusion
  • Hydrating Coconut Water
  • Fragrance: Pomegranate Pear

Designer Skin - Black Dahlia Flourish

Shaggy 0 803 Article rating: No rating

Story

Engulf your senses with this opulent tanning potion, laced with the elements of luxury only Designer Skin can provide. Set to stun, this captivating symphony of 45X bronzers will leave you dripping in dark allure. Miracle Tamanu Oil and Skinny Sugar™ work to provide allusions of perfection, while Night|Shift Aromatherapy Infusion whisks you away to a state of pure decadence. Embellished with mystery and desire, prepare to embody your bronzing fantasies.

Rationale

  • Back and bolder than ever! This enhanced version of original Black Dahlia™ will tantalize new and existing fans
  • Offers a new, high-end bronzer to the popular X Collection

Product Type

  • Dark Reflections 45X Color Matrix
  • Miracle Tamanu Oil with Skinny Sugar™
  • Night|Shift Aromatherapy Infusion
  • Fragrance: Queen of the Night

Technology

  • Dark Reflections 45X Color Matrix combines Designer Skin’s worldrenowned instant and delayed bronzing technologies to create this State of the Art bronzer
  • Miracle Tamanu Oil, known for centuries as the “Oil of the gods and goddesses”, helps to firm, smooth and hydrate the skin
  • Skinny Sugar™ contains an ingredient famously known to help breakdown fats and attract moisture; aiding in the appearance of tone, radiant skin
  • Night|Shift Aromatherapy Infusion entices you to breathe deeply, as this coveted aphrodisiac of Blue Lotus and Queen of the Night flowers help provide a sexy boost of confidence

Designer Skin - Cherish

Shaggy 0 765 Article rating: No rating

Story

Still waiting on your fairy godmother? Stop wishing and make your bronzing dreams come true! Create your own magic with this 12X Bronzer, featuring dark color that will enchant and charm. Forget the glass slipper and instead indulge in the beauty ritual once reserved for royalty. Inspired by the ancient beauty secret of milk baths, this rich whole milk-base formula will help nourish your skin for a glowing transformation. Your happily ever after awaits… sometimes fairytales do come true!

Rationale

  • Inspired by classic fairytales, Designer Skin Cherish™ will make bronzing dreams come true!
  • Perfect upgrade for Duchess™ fans

Product Type

  • 12X Fairytale Bronzer
  • Skin Vitality No. 9
  • Rich Whole Milk Formula
  • Fragrance: Warm Coconut Musk

Technology

  • Advanced 12X Bronzing Blend features DHA and Caramel for an immediate bronzing impact and gradual color development
  • Skin Vitality No. 9 works to revitalize and energize skin. Powerful skin protectants and conditioning agents help to ensure skin is left smooth and velvety soft
  • Whole Milk-Base Formula fortifies skin with Calcium to help promote the production of Melanin for richer color, while also providing Tyrosine and Vitamin B₂ to help you milk every second of your tanning session
  • Optimized ProVitamin D helps strengthen skin’s defense against free radicals to help promote younger looking skin

Designer Skin - Command

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Story

Are you a man who knows what he wants? Demand greatness and you shall receive! Empower your tan with this Dominating Quadruple Bronzer that delivers superior dark color that cannot be contended. Want to protect your ink? Rest easy as your tattoos are shielded and protected to keep your colors strong. Stop battling to get what you want, and start receiving results better than the rest. Take Command and prepare to be the knight in shining armor of someone's fantasy...

Rationale

  • Provides a new, lower-priced men’s option in the DS line
  • Offers anti-fade tattoo protection

Product Type

  • Dominating Quadruple Malabar Black Bronzer
  • Formulated Specifically for Men
  • Tattoo Protection
  • Fragrance: Cynical

Technology

  • Powerful Quadruple Bronzing Blend combines DHA with Malabar Black Natural Bronzers to help deliver an immediate bronzing impact and maximum results
  • Anti-Fade Tattoo Protection works to protect black and colored tattoo inks with the botanical extracts of Licorice and Green Tea
  • Hydrating Silicone helps to moisturize skin, leaving behind a nongreasy after feel
  • ATO Defense combines with the minimalist scent of Cynical to keep after tan odors at bay and skin smelling fresh

Designer Skin - Glam Rush

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Story

No matter the occasion, washed out skin is never a good look. Build a gorgeously rich glow that will withstand the flashing lights, as you make your grand entrance! Fashionably late is not option when it comes to your must-have signature bronze. So we’ve concentrated a show-stopping DHA blend like only Designer Skin can, to give you noticeable results after one session. It’s your big day…Bronze Accordingly.

Rationale

  • Designed for tanners with upcoming special occasions who want dramatically dark color fast to impress on their big day
  • Plays on the popular trend of photo filters and gives skin a fabulous, camera-ready look

Product Type

  • Special Occasion Bronzer®
  • Extreme Beam Skin Filter
  • Pure Caffeine Contour
  • Fragrance: Sparkling Sorbet

Technology

  • Special Occasion Bronzer® expertly designed immediate and delayed bronzing cocktail provides an event-worthy glow
  • Extreme Beam Skin Filter adds a subtle sheen to reflect light; keeping skin camera ready
  • Pure Caffeine Contour works to promote a firm and radiant appearance to the skin, making every angle your best
  • Sparkling Sorbet Fragrance with ATO inhibitors ensures you captivate adoring onlookers as you pass

Designer Skin - Visionary

Shaggy 0 882 Article rating: 4.0

Story

Greatness needs more than a dream, it takes a vision. Capture the light and reach beyond every expectation with Designer Skin Visionary. Let this golden tanning blend of Tyrosine and a potent Peptide take you to the next level of bronze Nirvana. Evoke exceptional beauty as the Ethereal Moisture Veil swathes the skin with the appearance of immortality. Wrapped in a velvety cloak of our exclusive Mega Magical Silicone, it’s time to seek the glow you deserve.

Rationale

  • Provides a new intensifier option in the $100 range with Mega Magical Silicone Emulsion
  • Offers a refreshed take on popular Designer Skin Phoenician™

Product Type

  • Miraculously Dark Tanning Intensifier
  • Ethereal Moisture Veil
  • Mega Magical Silicone Emulsion
  • Fragrance: White Sands

Technology

  • Dark Tanning Intensifier combines Tyrosine with a powerful bronzing Peptide to promote a natural glow and uniform color
  • Ethereal Moisture Veil drenches the skin in a layer of hydration that feels exceptionally lightweight and luxurious as it works to defend against free radicals
  • Mega Magical Silicone Emulsion effortlessly blurs fine lines and promotes prolonged color, as it melts into your skin to enrich the beauty of your tan
  • Let the White Sands fragrance envelope your senses and transport you to an exotic, sun-kissed fantasy

Designer Skin - Worship Worthy

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Story

Envied by many, wanted by plenty, disliked by some, comparable to none! Like all Designer Devotees, you know your assets are bold and your value is high. To ensure all know this sense of worthiness, Designer Skin is donating a portion of the proceeds from each bottle of Worship Worthy sold to LGBTQ youth organizations. Now you can get what's yours while giving back. Bosses build empires – with this Melted Body Butter you’ll have haters bowing down while you cultivate strength in others! This confidence is Designer, and you wear it well!

Rationale

  • Inspired by the new melted trend in cosmetics and beauty of lightweight, moisturizing ingredients
  • Provides DS with a chance to give back! DS supports customers of all genders and orientations and encourages them to love who they are! This cause is a perfect way to spread that message.

Product Type

  • Spread Designer Confidence!
  • Empowering 7X Bronzer
  • Melted Body Butter Base
  • Fragrance: Maraschino Tangerine

Technology

  • 7X Bronzer features a generous blend of instant and delayed bronzing agents of MelanINK™, DHA and Dark Chocolate to amplify rich color development
  • Melted Body Butter Base melts onto skin with a light feel and long lasting protection that fights dryness and leaves skin soft and flexible
  • A light Silicone Blend leaves skin soft and smooth – never greasy
  • Add the finishing touch to your already perfect self and watch them obsess over this Maraschino Tangerine fragrance

JWOWW - Reality Check

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Story

Leave out all the fake stuff, and get a real glow! It’s hard to believe color this good can come from a natural bronzer, but you better believe it. The infamous Ink-Drink™ Complex will keep your tatts looking like high-def, while a dose of Caffeine makes sure you are TV ready. Forget the drama and live in color!

Inspiration/Rationale

  • Create a new entry price point for the JWOWW line
  • Fill demand for unisex packaging with Ink-Drink™ Complex
  • “It’s my job to be real, and now I’m giving my fans the realest color! Xoxo” JWOWW - Jenni Farley

Product Type

  • Natural Bronzer
  • Ink-Drink™ Complex
  • Fragrance: Sugared Coconut Top Notes: Citrus Blend, Raspberry & Freesia Mid Notes: Plum & Coconut Bottom Notes: Sandalwood, Sugar & Musk

JWOWW - Relentless

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Story

Break free from your routine and score the tan complexion and toned body you’ve been dreaming of! This Limitless Bronzer will take you past the point of ordinary and leave you looking your best. A potent dose of Ink-Drink™ Complex will protect tattoos from fading, while the Hemp Seed Oil leaves skin feeling hydrated. Make your goals a reality and never stop pursuing perfection!

Inspiration/Rationale

  • Create a new entry price point for the JWOWW line
  • Fill demand for unisex packaging with Ink-Drink™ Complex
  • “I’m constantly working on myself from eating right to getting in the gym. Relentless™ helps give me the extra boost to keep me at the top of my game! Xoxo” JWOWW - Jenni Farley

Product Type

  • DHA Bronzer
  • Ink-Drink™ Complex
  • Fragrance: Tropical Waves Top Notes: Tangerine, Guava & Pink Grapefruit Mid Notes: Orange Blossom & Wild Honeysuckle Bottom Notes: Blonde Woods & Musk

Swedish Beauty - Beta-Carotene Infused Intesitying Drops

Shaggy 0 1398 Article rating: 3.9

Story

Looking for extra skincare benefits to improve your tanning routine? Hit a plateau in your color results? Simply want darker color? Let Swedish Beauty® nourish your skin and boost your glow with NEW Intensifying Drops! Featuring Vitamins, Nutrients and Moisturizers, these one-time use drops will help maximize your color results while providing added skincare to each tanning session! Beauty at its Brightest™!

Inspiration/Rationale

  • Perfect add on to any Swedish Beauty® product as a tanning and skincare booster
  • Supports the popularity of “booster drops” in the European market

Product Type

  • Beta - Carotene Infused Drops
  • Vitamin E
  • Color Boosters
  • Moisturizers
  • Non - Comedogenic
  • Fragrance Free

Swedish Beauty - Love Boho Bronzer

Shaggy 0 852 Article rating: No rating

Story

Stay wild, flower child! Radiate positive vibes and discover your place in the sun with sultry color from this heart of a hippie bronzer! Get glowin and get groovin with this triple bronzing blend, while drenching skin with restorative minerals and moisture! It’s time for natural, flawless color that’s as beauty-full as ever. All you need is love, and a great tan!

Inspiration/Rationale

Focus on the popularity of the Bohemian lifestyle and fashion trends that carry into the Love Boho™ packaging designs and product stories

Product Type

  • Boho Glow™
  • Mineral Magnificence
  • Playful Papaya Blend
  • Sea Salt Blend
  • Beauty Balm
  • Fragrance: Summer Lust- Orange, Bergamot, Coconut, Amber

Swedish Beauty - Love Boho Extender

Shaggy 0 783 Article rating: No rating

Story

They say your vibe attracts your tribe, so embrace that peaceful, easy feeling and relax knowing this free spirited tan extender has got you covered! Find your sweet spot with a Happy Hipster Blend of minerals that protect and prolong your color, while natural ingredients promote calm and soft skin all day long. It’s a wild world, so live a colorful life with color on point!

Inspiration/Rationale

Focus on the popularity of the Bohemian lifestyle and fashion trends that carry into the Love Boho™ packaging designs and product stories

Product Type

  • Happy Hipster Blend
  • Playful Papaya Blend
  • Sea Salt Blend
  • Beauty Balm
  • Fragrance: Pineapple Blossom- Lemon, Pomegranate, Jasmin, Cedar

Swedish Beauty - Love Boho Intensifier

Shaggy 0 800 Article rating: 5.0

Story

Blame it on your wild heart and untamed soul, but you are one bold beauty boss! Feed your inner karma with this daring tanning intensifier that will leave your skin saturated in color. Featuring powerful peptides that pump up your bronze and minerals that nurture your skin, so you can live free and easy, Love Boho™ style. Run wild retro rocker, because it’s the time of the season for gorgeous, golden color!

Inspiration/Rationale

Focus on the popularity of the Bohemian lifestyle and fashion trends that carry into the Love Boho™ packaging designs and product stories

Product Type

  • Bohéme Gleam
  • Mineral Magnificence
  • Playful Papaya Blend
  • Sea Salt Blend
  • Beauty Balm
  • Fragrance: Tropical Tonic- Pomelo, Orange, Guava, Agave

Swedish Beauty - Pep Talk

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Story

Pep, Pep, Pep-it-up! Fire up your color and meet the heat of this H-O-T Tingle Bronzer. Spice up your routine and feel the sizzle of Perfectly Peppered Tingle technology, while bronzing ingredients develop deep, dark color that will leave you cheering. Give your tanning experience a Pep Talk™ and boost your bronze with heat that can't be beat! Ready... Okay!

Inspiration/Rationale

New Tingle Bronzer in the $50 price range for Botanica®  Focus on popularity of tingle lotions for Swedish Beauty tanners  Focus on Swedish Beauty® heritage of popular tingle products

Product Type

  • Fired Up Bronzing Blend
  • Perfectly Peppered Technology
  • Turn Up Technology
  • Boosted BioBronze™ Blend
  • Hypoallergenic
  • Fragrance: Vivacious Vixen- Red Apple, White Peach, Mango, Amber

Swedish Beauty - Strike a Posey

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Story

Work it, golden goddess! Perfect your selfies with this triple blend of Natural Bronzers so good you won’t even need a filter! Flaunt your confidence with a bouquet of Violet, Lavender and White Garland Lily to give you skincare so stunning you’ll stand out in any crowd. Show off your sexy side of green with Eco-Trio™ Moisture Blend and Eco-Elements that help protect your biggest investment- your skin! Attitude is everything, so hit that runway with a flawless glow and Strike A Posey™!

Inspiration/Rationale

  • Upsell from Apple of My Eye™ Natural Bronzer
  • Focus on popularity of floral packaging designs in skincare and beauty products
  • Replacement option for In the Grove™ Natural Bronzer

Product Type

  • Natural Bronzers
  • Pocketful of Posies
  • Boosted BioBronze™ Blend
  • Eco-Elements
  • Eco-Trio™ Moisture Blend
  • Hypoallergenic
  • Fragrance: Sweet Seduction- Dewfruit, Guava, Mango, Coconut

Swedish Beauty Botanica - Don't Take Me For Pomegranate

Shaggy 0 744 Article rating: No rating

Story

Work it, golden goddess! Perfect your selfies with this triple blend of Natural Bronzers so good you won’t even need a filter! Flaunt your confidence with a bouquet of Violet, Lavender and White Garland Lily to give you skincare so stunning you’ll stand out in any crowd. Show off your sexy side of green with Eco-Trio™ Moisture Blend and Eco-Elements that help protect your biggest investment- your skin! Attitude is everything, so hit that runway with a flawless glow and Strike A Posey™!

Inspiration/Rationale

  • Upsell from Apple of My Eye™ Natural Bronzer
  • Focus on popularity of floral packaging designs in skincare and beauty products
  • Replacement option for In the Grove™ Natural Bronzer

Product Type

  • Natural Bronzers
  • Pocketful of Posies
  • Boosted BioBronze™ Blend
  • Eco-Elements
  • Eco-Trio™ Moisture Blend
  • Hypoallergenic
  • Fragrance: Sweet Seduction- Dewfruit, Guava, Mango, Coconut
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